Brand activation builds · Louisiana
MADE FOR
THE PHOTOS.
BUILT FOR
THE CROWD.
Brand activation builds in Louisiana, from a New Orleans team: big enough to stand in, solid enough for a crowd, and built to come apart at load-out.
An activation is an event people walk into. It has to look right in photos, hold up to a crowd and actually work: the bar pours, the hoop takes a shot, the DJ has somewhere to stand.
At The Double Neighborhood, a Moët Hennessy portfolio event in the courtyard of the New Orleans Athletic Club, Agency 504 handled all of the production logistics and built the oversized installations: a double-hoop wall over a printed half-court, a boombox with the DJ inside, headphones you could walk under, and a facade of lit bottle niches that looks like stone and isn't.
The creative stays yours. We take on the shop drawings, fabrication and in-house printed graphics, then the executive production, crews and regional trucking to put it up and take it home.
WHAT WE
HANDLE.
- Activation structures and scenic builds
- Oversized props and walk-in installations
- Working bars, counters and product displays
- Printed graphics and wall wraps, in-house
- Executive production and onsite management
- Install, strike and regional trucking
THE WORK.
A courtyard block party, a branded room at Tales of the Cocktail and two weeks at the Miami Open.
The Double Neighborhood
Oversized installations at the New Orleans Athletic Club, built to be played on, ordered from and walked under.
Moët Hennessy portfolio event · New Orleans Athletic Club
Club Dirty Brew
A branded room at Tales of the Cocktail 2026: production, run of show, vinyl signage and custom neon around a working bar cart.
Belvedere Vodka · Club Dirty Brew · Jaxson on the River, New Orleans
La Roche-Posay
A two-week activation at the Miami Open: a custom 20 × 10 build with claw machines, mirrors, branded moments and signage, supported on site for the full two weeks.
La Roche-Posay · Hard Rock Stadium, Miami Gardens
BEFORE
WE BUILD.
Who comes up with the idea?
You or your agency. We take it from sketch to shop drawings to something people can stand in, and tell you early where the venue, the budget or gravity will push back.
Do you build outside New Orleans?
Yes. New Orleans is home base. We live in the South and produce across the US. Tell us where you're headed.
Can the build be used again?
If it's planned that way. Tell us up front if the piece has a second life, and we'll build the joints, the crating and the storage around it.
ALSO
BY THE JOB.
The rest of what people bring us.
- New OrleansTrade show exhibitsTrade show exhibit fabrication in New Orleans, from the shop drawings to the crates. Built, printed, installed and packed out by one team.
- New OrleansEvent signageEvent signage printing in New Orleans, done in-house and put up by our own crew: wayfinding, boards, wraps and fabric, sized to the room they go in.
- New OrleansInstall & dismantleConvention center install and dismantle labor in New Orleans, from a crew that plans the exit before the first crate comes off the truck.
- general sessionsConferencesConference and general session production for associations, brands and agencies: the stage, the signs, the show calling and the logistics, from one team.
- New OrleansPop-up barsPop-up bar fabrication from New Orleans: carts, counters and full bars built around the way a bartender works.
WHAT'S IT
SUPPOSED
TO DO?
Tell us the idea, the place and the date. Mood board, napkin sketch or both.
Start a project →