Agency 504
Experiential event productionNew Orleans · Build / Print / Move
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SHEET LRP-01

LA ROCHE-⁠POSAY

A two-week activation at the 2024 Miami Open.

The La Roche-Posay activation at the Miami Open: a tent marked Official Sunscreen of the Miami Open, stone-look pillars, an orange tiled counter and product shelves on turf
The build at the Miami Open · event photograph
FACTS

SPF
COURTSIDE.

Two weeks of sunshine, SPF, and claw machines.

As the Official Sunscreen of the 2024 Miami Open, La Roche-Posay needed a spot fans couldn’t walk past. We delivered a 20 × 10 sun-safe playground, custom from the floor up: branded walls and flooring, claw machines stocked with prizes, selfie-ready mirrors, photo moments, and signage that popped under the Florida sun.

Every piece was built in our Kenner shop, then we teamed up with the Miami Open festival crew to plan it, rolled it in, and stayed courtside for all two weeks to keep it running smoothly. When the final match wrapped, we packed it up and left nothing behind but good memories (and zero sunburns).

Client
La Roche-Posay
City
Miami Gardens
Venue
Hard Rock Stadium
Event
Miami Open 2024 · two weeks
THE BUILD

BEFORE
THE SHOW.

The orange neon sunburst for the La Roche-Posay activation, lit and laid out flat before install
The neon sunburst, lit
The La Roche-Posay Laboratoire Dermatologique dimensional letters laid out on a bench before install
The letters, on the bench
A row of oversized golf drivers painted glossy orange, standing beside a workbench
Golf drivers, painted
Tennis rackets painted orange and mounted upright on a wooden base
Tennis rackets, painted and mounted

Next

Storz & Bickel

A custom booth at MJBizCon 2024.

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By the job: Brand activations