Agency 504
Experiential event productionNew Orleans · Build / Print / Move
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SHEET A-1.01

CLUB
DIRTY BREW

A one-night pop-up at Tales of the Cocktail 2026.

Guests at the Dirty B cart during the event
The Dirty B cart in service · event photograph
DRAWINGS

ON PAPER.

Sheet A-1.01, elevations and plan of the cart
Sheet A-1.01 · elevations, plan, callouts
Side view of the cart with the lightbox reading BELVEDERE VODKA and cups racked on the upper shelves
Side view · the lightbox reads BELVEDERE VODKA
FACTS

ONE BUZZING
NIGHT.

Belvedere Club: Dirty Brew takes over Tales of the Cocktail 2026.

For one buzzing night at Jaxson on the River, Belvedere opened its own club, and the Dirty Brew was the drink everyone came for. Guests wandered from a custom Belvedere bar to a glowing gold-and-black coffee cart pouring THE DIRTY B and Affogato, then settled into a lounge under the Belvedere mark with custom pillows and plenty of swag to grab on the way out. A crate wall stacked with branded cups made the photo moment, and custom neon kept the whole room glowing.

Agency 504 produced the whole experience, running the show from start to finish and handling AV, vinyl signage, and that signature neon.

Client
Belvedere Vodka · Club Dirty Brew
City
New Orleans
Venue
Jaxson on the River
Event
Tales of the Cocktail 2026
Live model

TURN IT AROUND.

The 3D model behind the home page animation, rebuilt from the shop drawings. Drag to turn it; use the buttons to take it apart.

Assembled cart render
7'-4" overall
PHOTOGRAPHS

IN THE
ROOM.

The cart in the event room with a barrel, two antique coffee grinders and burlap sacks beside it
The Dirty B cart in the room · Tales of the Cocktail 2026
A framed glass case full of branded cups, standing on pallets with two burlap bags in front
The crate installation · cups behind glass, on pallets
The second custom bar in a white-brick alcove: Belvedere Vodka on the front, a menu of four drinks above, brass rack behind
The second bar · four drinks on the board
The lounge: a black velvet sofa under a Belvedere backdrop, brass tables, the cart in the far corner
The lounge
A black pillow printed BELVEDERE DIRTY BREW in gold on a leather armchair
Custom pillows and swag
The CLUB DIRTY BREW custom neon sign lit white over a drinks station
Custom neon · CLUB DIRTY BREW
The cart in its AFFOGATO dressing: lightbox reading AFFOGATO, bottles and cups racked
The same cart, another service · AFFOGATO
The long Belvedere bar with its menu strip and the neon sign behind
The main bar · neon behind

Next

The Double Neighborhood

A supersized block party at Tales of the Cocktail.

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By the job: Event signage · Brand activations · Pop-up bars