Agency 504
Experiential event productionNew Orleans · Build / Print / Move
Start a project
SHEET DN-01

THE DOUBLE
NEIGHBORHOOD

A supersized block party at Tales of the Cocktail.

The double-hoop wall: two giant red backboards with gold rims over the printed red half-court, giant inflatable basketballs in the air, the brick courtyard wall behind
The double-hoop wall · event photograph
FACTS

THE BLOCK,
SUPERSIZED.

Moët Hennessy throws a neighborhood party at the New Orleans Athletic Club.

Picture the best block party on the street, then supersize it. For this Moët Hennessy portfolio celebration, we transformed the brick courtyard and adjoining rooms of the New Orleans Athletic Club into a larger-than-life neighborhood. The corner newsstand poured cocktails, the vending machine served drinks on demand, and the DJ held it down from inside a giant boombox. Neighbors shot around on a red half-court under two huge fan backboards with gold rims, tossing inflatable basketballs the size of a torso, then posed under walk-through headphones and in front of a classical facade with glowing bottle niches that looks like carved stone (it isn’t).

Agency 504 ran the production logistics and built every oversized piece, plus the games, drink programming, AV, photography, custom cups and swag, and gifting.

Client
Moët Hennessy portfolio event
City
New Orleans
Venue
New Orleans Athletic Club
Event
Tales of the Cocktail
PHOTOGRAPHS

IN THE
COURTYARD.

The New Orleans Athletic Club courtyard from above, dressed and full: the double-hoop wall at the far end, red umbrellas, the vending-machine bar at right and the crowd on the court
The courtyard, from above
The double-hoop wall square-on, giant balls resting on the printed red half-court, one guest for scale
The wall and the court
Guests playing on the printed half-court, a giant ball in the air over the backboards
Game on
The giant gold-and-black headphones arching over the courtyard walkway as guests walk under them
The headphones
The giant inflatable boombox straight on: two speaker cones, the tuner, the cassette bay with the Belvedere DJ booth inside, and a Belvedere floor mat
The boombox
The DJ at the Belvedere desk inside the boombox
Inside the boombox
The inflatable newsstand bar, whole: the striped awning, the NEWSSTAND sign, menu boards and orange buckets, on turf with a road-stripe runner
The newsstand bar
Bartenders inside the newsstand inflatable bar
The newsstand bar, working
Both vending-machine bars side by side, the white Hennessy unit and the red one, with a bartender serving through the window
The vending-machine bars
The stone-look facade in full: columns, lit niches holding bottles, the Moët Hennessy banners, and the scenic fountain in front
The facade
A giant red inflatable convertible parked in front of a painted barber-shop storefront, in a brick room
The inflatable convertible
A Glenmorangie ice-cream-truck bar: a cut-out truck front with a drip-shaped top and bottles on the service counter
The ice-cream-truck bar
The white bar in the printed-tile room
The tile room bar
The printed Neighborhood Map: an illustrated map of the event with the welcome sign, the red car, the boombox, the hoops and the portfolio brands
The neighborhood map · printed
Folded printed swag reading Welcome to The Double Neighborhood with Moët Hennessy branding
The swag · printed
Four printed red Hennessy cups raised in a toast over a picnic basket
The cups · printed

Next

CALM 2026

A longevity conference with a stage built to last.

Your project

Start a project →

Tell us what you're making.

By the job: Install & dismantle · Brand activations · Pop-up bars