SHEET DU-01

D'USSÉ
VIP

A three-stadium world tour for the JAY-Z 30 shows.

Black barricade panels framed in aluminum along a stadium floor walkway, printed with the D'USSÉ cross and JAŸ-Z30 in gold
Barricade signage on the stadium floor · event photograph
FACTS

THREE
STADIUMS.

New York, London, Paris. One unforgettable VIP night, three times over.

D’USSÉ took its VIP experience on a world tour, and we came along for every stop. From Yankee Stadium in the Bronx to Tottenham Hotspur Stadium in London to Stade de France in Paris, guests stepped into the same top-shelf welcome: branded bars pouring D’USSÉ, bold graphics and stadium signage, and a VIP vibe that felt right at home on any continent.

We produced the whole guest experience, from the bars and printed graphics to the stadium logistics, load-in and load-out, on-site coordination, and executive production support. Three countries, three iconic stadiums, one seamless experience.

Client
D'USSÉ
City
New York · London · Paris
Venue
Yankee Stadium, Tottenham Hotspur Stadium, Stade de France
Event
JAY-Z 30 shows

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By the job: Event signage